eCommerce

Starting an Etsy shop

My girlfriend has made some really cool creations during the Holidays as gifts for our family. In fact, she made a variety of felt foods, a dog coat, and a set of plush owl pillows. Due to the fact that she would have to tailor her creations to her customers and the creation process could take a few days, it seemed smarter to start our first foray into eCommerce by starting an Etsy shop together. Actually, she’ll be the one starting the shop. I’m just going to bug her to work on it every day because I’m helpful.

What You Need to Make an Etsy Shop

You’ll need more than just an idea in mind to create your first Etsy store. It doesn’t take much, but there are a few things you’ll want to have handy during the process.

The obvious first thing you will want to do is choose both a username and a shop name. I’m not really sure why you’re forced to do both. It’s pretty weird that you can not create more than one shop per user name. In fact, you’re encourage to just register a new username if you want to manage a second Etsy shop.

As I haven’t done much research on Etsy SEO, I won’t claim that a keyword rich shop name will help you in the internal search results even if my intuition suggests it.

etsy shop name

Next step is to start listing some products. In case you didn’t do your research before reading this post, Etsy charges $0.20 for each product listing and takes a 3.5% commission on your sales. Having taken a look at eBay and Amazon listing fees lately, it doesn’t seem that bad in comparison.

Remember good pictures and copy writing are the core to any successful eCommerce product. It’s no different for Etsy. My girlfriend wrote some decent copy, but she will definitely need to get a better picture of her handmade decorative owls.

In addition, you need to know how you will price your items. While looking at your competition can help you see what people are willing to pay, following a simple pricing formula like this one can be helpful. You should have the weight and the size of your products on hand as you will also need to figure out the shipping costs.

Last but not least, you’ll need to have your checkbook handy. Etsy deposits money to your bank account, so you’ll have to share your banking information. It’s kind of like they are an employer that wants to deposit your pay directly into your bank account.

That’s all folks. You now have a basic Etsy shop running. Next step will be read more about Etsy SEO and designing the look of the store.

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2 Comments

  • Reply
    Mark
    February 12, 2014 at 11:22 am

    I tried Etsy. It seems like there is a lot of competition. Over about 6 months I got no orders and barely any page views. 🙁

    • Reply
      philtomm
      February 12, 2014 at 11:24 am

      Hopefully, I won’t have the same experience.

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