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Crowdfunding as a Native Advertising Channel

Another post about a talk at RDV_MARKETING from the guys from Alexandre Boucherot from ulule.com. Ulule is a crowdfunding platform that has been available to Canadians for about a year. Types of Crowfunding There are three types. The first…

Work

How to Be Better at Influencer Marketing

As part of the conference, Infopresse is promoting on of their paid training. This particular one focuses on Influencer Marketing. Hopefully, it’s good but it sounds like it will be just a long talk about how to get people…

Work

Tips to Better Penetrate New Markets

I’m currently attending the RDV_MARKETING where Jamie Hebert, Spotify’s Head of Marketing is talking. For those who don’t listen to music, Spotify was introduced into the Canadian market in 2014 and is a music streaming service. His talk addresses…

Live

Why I launched t.omlinson.com

I’ve finally finished the first version of t.omlinson.com. I was getting tired of the “philtomm” as a username and domain name. It violated one of the most important rules in almost all disciplines: if you’re creating something that other…

Coding

How to Customize WordPress Sidebars

If you haven’t noticed! I’ve not only migrated my domain to t.omlinson.com, but I’ve also created a child theme based off of the Redwood WordPress theme. One particular element I needed to add was different WordPress sidebars based on…

Live

Merged All My Old Web Properties

I could go on a rant about how I want to create a stronger personal brand, but that would be bullshit. While doing some spring autumn cleaning, I discovered a few funky files informing me that I’ve been hacked.…

PPC

AdWords Broken URL Checker That Won’t Timeout Ever

A common problem with broken URL checker scripts is that they tend to timeout when running on large AdWords accounts. This is because Google would rather you use their API. I’d love to start using the Google API and…

Work

Steal backlinks from a competitor’s product pages

Last month, a guest post by Chris Laursen caught my eye. It was about link building tactics for eCommerce that do not require quality content. One prospecting tactics Cris used was uncovering backlink profiles of closed businesses. I’ve decided…

Work

Google+ profile links show up as nofollow when logged in

The second link building tactic from Backlinko’s blog post also ended up being a bit trickier than expected. This time it wasn’t because of a WordPress RSS feed issue, it’s because Google+ shows all profile links as nofollow when…