Mixing Product / Informational and Marketing Content

The last talk that I will be attending at RDV_MARKETING is the one given by some lady from Twitter. I’ll probably update to her real name later but she seems really interesting and unlike the Ulule guy has good…


Crowdfunding as a Native Advertising Channel

Another post about a talk at RDV_MARKETING from the guys from Alexandre Boucherot from Ulule is a crowdfunding platform that has been available to Canadians for about a year. Types of Crowfunding There are three types. The first…


How to Be Better at Influencer Marketing

As part of the conference, Infopresse is promoting on of their paid training. This particular one focuses on Influencer Marketing. Hopefully, it’s good but it sounds like it will be just a long talk about how to get people…


Tips to Better Penetrate New Markets

I’m currently attending the RDV_MARKETING where Jamie Hebert, Spotify’s Head of Marketing is talking. For those who don’t listen to music, Spotify was introduced into the Canadian market in 2014 and is a music streaming service. His talk addresses…


Why I launched

I’ve finally finished the first version of I was getting tired of the “philtomm” as a username and domain name. It violated one of the most important rules in almost all disciplines: if you’re creating something that other…


How to Customize WordPress Sidebars

If you haven’t noticed! I’ve not only migrated my domain to, but I’ve also created a child theme based off of the Redwood WordPress theme. One particular element I needed to add was different WordPress sidebars based on…


Merged All My Old Web Properties

I could go on a rant about how I want to create a stronger personal brand, but that would be bullshit. While doing some spring autumn cleaning, I discovered a few funky files informing me that I’ve been hacked.…


AdWords Broken URL Checker That Won’t Timeout Ever

A common problem with broken URL checker scripts is that they tend to timeout when running on large AdWords accounts. This is because Google would rather you use their API. I’d love to start using the Google API and…


Steal backlinks from a competitor’s product pages

Last month, a guest post by Chris Laursen caught my eye. It was about link building tactics for eCommerce that do not require quality content. One prospecting tactics Cris used was uncovering backlink profiles of closed businesses. I’ve decided…