eCommerce SEO

Creating my first eBay listings

I’ve been working on helping a brick and mortar store build their first eCommerce site. I’ve been running roadblocks due to their lack of inventory management practices. The store manager refuses to install a POS and has never had employees track their inventory daily. In order to start training the staff to keep track of their inventory and fix some small kinks in our shipping strategy, I decided to create my first eBay listings.

It may seem counter intuitive to start an eBay account for the future eCommerce store, but these are the main reasons I have decided to do it:

  • Highlight importance of proper inventory management
  • Ensure shipping runs smoothly
  • Start making some first sales
  • Motivate staff by teaching them a new skill

An interesting point brought up by Jack Stonehouse on God of SEO is that these product listings and the eBay profile itself will create some powerful links pointing to the eCommerce websites. I hadn’t even thought about that, but it’s definitely another advantage to creating my first eBay listings.


If you’re a legitimate company, you’ll be able create a eBay business account first. The advantages of this type of account is that you can keep your business name as your username. The disadvantage is that it requires your business tax numbers. If you’re company isn’t government approved, you’ll have to stick with a personal eBay account.

Here’s a slightly edited version of the eBay listing tutorial that I created for the store’s employees

Creating Your First eBay Listings


After you log in to the eBay account, navigate to the “Sell an item” page. If you’re having trouble finding it, the page is in the “Sell” section of the menu.

Creating a Listing Versus Using a Template

While you can use a template and only modify the important part of the listing such as the title, item attributes and product description, this tutorial will be showing you how to create a new eBay listing from scratch. After you have created your first item, you may want to save your personal template for future use.

The only difference between a new listing and a template is that most of the information will be filled out already. It won’t necessarily be the good information for the new product you want to list.

difference between a new eBay listing and a tempalte

The first thing you will want to do is enter the name of your product. It should have all the important descriptors such as the brand, size, color and any other fact about the product that may be interesting for the typical user.

Choosing the eBay Category

choose a category for your first ebay listings

eBay will suggest a category for your listing but, most of the time, it will be a category that doesn’t truly reflect the users we are targeting. In addition, you’ll want to test out various categories to see which one works best for which type of products. That’s why you often will want to choose the category yourself or use a category that you know has worked in the past.

Describing Your eBay Listing With Item Attributes

Adding item attributes

The next step will be to fill in the attributes. Depending on the category you selected, there will be a few default ones. You’ll definitely want to create some new ones. The more item attributes the product has, the better.

Creating custom eBay item attributes

Remember to keep the same formatting as the past attributes. The title goes on the top and the value goes on the bottom.

Adding Pictures to Your eBay Listing

Uploading pictures to eBay

The next step is to take and upload pictures of the item. Sometimes, they’ll show up upside down. If that’s the case, you can rotate them directly in eBay. In some cases, there will be no good images to use for the product. While I don’t suggest it, you can look online for a better image and upload it instead.

Writing Your Product Listing Description

Adding a description to your eBay listing

After you’re done with the images, it’s time to write the product description. I have written an HTML template which is not present in this blog post with a basic design that can be used. All that is needed from you is to change the titles and ensure the description adequately describes the product.

Don’t be shy. If you feel like writing more text, do it!

Setting Up Your Auction Price

Setting up your listing's price

I will not be getting into fixed prices auctions for now, because we will be focusing on liquidating caps on auction. If we decide to go forward and create an eBay store, we will most likely start creating fixed price listings instead. It is the only way to add item variations and showcase an inventory for a specific product on eBay.

Remember to confirm with the big boss what starting prices he would like. Reserve prices cost money, and we currently don’t want to invest a penny in the sales.

Selecting payment, shipping and refund options

I have set default values for all these options. Until further notice, please just keep the default ones.

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  • Jack Stonehouse
    June 24, 2014 at 3:28 am

    Cheers for the mention!

    Not many people know about the easy and powerful link!